Draw The Iconic Bag丨Emilio Pucci
About Emilio Pucci
Born in 1914 to one of Florence’s most illustrious families, the Marquis Emilio Pucci di Barsento naturally embodied the jet set glamour of post-war Italy. Multilingual, well-travelled, American-educated, air force pilot, Olympic skier and aristocrat – he was a Renaissance man in every sense of the term. Recovering in Switzerland after the war, and with the Italian economy in ruins, Pucci made ends meet by teaching Italian and giving ski lessons in Zermatt. It was there that in 1947 a streamlined ski outfit he designed, initially for himself and then for his enthusiastic socialite friends was photographed by a fashion photographer and published in Harper’s Bazaar USA, giving rise to a fashion phenomenon that continues to reverberate to this day.
Pucci was driven by the desire to liberate women, granting them unprecedented freedom of movement.
His designs featured sensual, free-flowing lines that followed the natural curves of the body – effortlessly elegant clothing which took women from day to evening…
As a colorist he was unparalleled and drew inspiration primarily from the natural landscapes of the Mediterranean, but also from the exotic locales to which he travelled.
…The brand has soared on the international fashion stage and in a relatively short time has built up a global network that now includes over 50 boutiques…
A major influence in contemporary fashion, Emilio Pucci’s legacy continues to be a seminal force behind the birth of the “made in Italy” style and a milestone in Italy’s luxury sportswear concept.